Brand Asset Management

Telecommunications brand managers must access and integrate information from multiple sources and use it to promote a brand through all lifecycle stages. They depend on the effective integration of email, instant messages, phone conversations and meeting notes with text documents, spreadsheets, graphics and rich media – all without losing information context. At the same time, this information must be integrated with legacy systems and structured data (such as sales results) in a globally accessible and scalable environment.

OpenText helps you address these challenges with Enterprise Content Management (ECM) solutions for brand asset management. These solutions allow marketing, creative services, advertising, promotions and anyone else who touches the brand content, to access and collaborate around a central database of pre-approved digital brand assets (logos, taglines, images and brand guidelines) to ensure ongoing brand integrity.

ECM solutions from OpenText for Brand Asset Management deliver this functionality with the following components:

• Software:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.