Brand Management
Life sciences brand managers must access and integrate information from multiple sources and use it to promote a brand through all lifecycle stages. They depend on effective integration of email, instant messages, phone conversations and meeting notes with text documents, spreadsheets, graphics, and rich media, without losing information context. At the same time, this information must be integrated with legacy systems and structured data (e.g., sales results) in a globally accessible and scalable environment.
Business Goals
- Improved launch planning and execution
- Timely response to market changes
- Strategy management for new indications
- Lifecycle planning and management
Key Performance Indicators
- Enhanced revenue
- Capture of new indication opportunities
OpenText solutions for brand management deliver this functionality with the following components:
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
