Production Asset Management

Production Asset Management sits at the heart of the creative process by providing creative professionals with the ability to readily review, approve, reuse, re-express and collaborate around digital content. No more searching for previously developed campaigns or approved brand images. Also, Production Asset Management speeds up the marketing with new high-quality products and materials.

Business Goals

  • Quickly and efficiently locates desired content
  • Provides peace of mind, as you use content with appropriate rights and permissions
  • Speeds up approval process by eliminating the antiquated process of creating duplicates, shipping and waiting for feedback

Key Performance Indicators

  • Save time and money
  • Increase creativity and streamline the creative process
  • Greater efficiency around the review and approval process
  • Assurance of rights and permissions

Production Asset Management offers producers, editors, designers and Web developers the ability to:

  • access a central database of pre-approved digital assets (logos, photos, video, text, audio, graphics, animation)
  • work on the same project in real-time, regardless of where everyone is located
  • reuse and re-express existing content to dramatically save time and money
  • conduct advanced searches and frame-accurate browsing

OpenText Metadata Management delivers this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.