OpenText Solutions for Media: Business Goals
Media and entertainment companies are some of the most significant producers, managers and distributors of rich media content, and produce such diverse products as books, magazines, music, radio, television programming and motion pictures.
Because of the breadth of content and the multitude of distribution channels (print, Web, broadcast), the initial and most fundamental issue a media company must address is managing the exponential growth of digital content to get the most out of it both now and in the future. As a result, the technology market has seen the development and standardization of technical solutions to bring efficiency and cost savings to the management of digital content, and such upstream functions as digital asset production and distribution. This increasingly mainstream category of content-centric computing is broadly defined as the ability to re-express rich media content in new forms or products made possible through asset organization and collaboration.
Meeting the Challenges of Production, Distribution, and Brand and Asset Management
Media and entertainment companies are confronted with two unique challenges: how to aggressively exploit the value of their assets, and how to safeguard the material by vigorously enforcing the associated rights and licensing permissions. To address these requirements and fully exploit the value of their assets, media and entertainment companies must develop a well-thought-out digital asset management strategy that helps them answer the following questions:
Do I have control over my production, creative and marketing content?
- Am I spending money unnecessarily to re-create digital content instead of reusing assets?
- Can I quickly locate and identify the correct version of a digital asset?
- How can I reduce the cost to distribute digital media?
- Do I understand the distribution, licensing and other intellectual property rights associated with my digital content?
- Do I consistently represent our brand across all media types?
- How can I address bandwidth challenges in moving large digital media files?
- Am I missing revenue generating licensing opportunities?
- Can I supply my distribution partners with the latest marketing and production information?
The Media and Entertainment industry have their needs met through the Digital Asset Management (DAM) , solution, which provides a single point of management for all digital media files and their underlying metadata information.
