Brand Asset Management

OpenText's solution for Brand Asset Management allows Marketing, Creative Services, Advertising, Promotions and anyone else who touches the brand content to access and collaborate around a central database of pre-approved digital brand assets (logos, tag-lines, images, brand guidelines) to ensure ongoing brand integrity.

Business Goals

  • Easily access past campaigns that present approved and ready-to-use brand elements
  • Ensure the distribution of the latest, and appropriately branded, materials out to your global supply chain
  • Increase collaboration and control over your valuable corporate identity, advertising campaigns and field marketing materials
  • Accelerate the approval process, and get materials out in the market faster by collaborating in real time

Key Performance Indicators

  • Save time and money
  • Strengthen and support your brand in the market
  • Support global partners, distributors and sales force

OpenText Metadata Management delivers this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.