Product Marketing
OpenText solutions enable the effective collaboration and information access needed for product marketing by supporting electronic collaboration in teams through a range of different interfaces according to the needs of an application or the preferences of team members. In this way project teams can work together more effectively, whether they work from one location or are widely distributed, thereby reducing cycle times and improving the quality and timeliness of decisions made under tight time pressures. The OpenText solutions include or integrate with online meeting and calendaring capabilities to ensure that team meetings are effectively prepared, scheduled, and conducted, and that meeting decisions and action items are carried out. OpenText Enterprise Content Management (ECM) solutions also allow you to automate collaborative processes, ensuring that procedures are properly followed every time while also enabling innovation and team work.
Meet your Business Goals
- Improve corporate understanding of competitors' strengths and weaknesses
- Respond quickly to market opportunities
- Reduce costs of marketing events and campaigns while increasing their effectiveness
- Launch products more effectively
Key Performance Indicators
- Improved sales win/loss ratios
- Improved quality of leads produced from events and campaigns
- Reduced cost of events and campaigns
- Increased revenue from new products
ECM solutions from OpenText for Product Marketing deliver this functionality with the following components:
- Software: , Document Management, Digital Asset Management, eLearning & Corporate Training, Knowledge Management, Project Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
