Cross-Selling

Many organizations leverage the interactions that take place while servicing inquiries to inform customers about new product and service offerings. Enterprise Content Management (ECM) solutions from OpenText for cross-selling enable you to deliver the product information to the services representatives in a timely manner within the context of the customer interaction.

  • Customer folder provides access to data and documents across an entire transaction and can also include information about related offers
  • Knowledge Center and Community of Practice provides a collaborative channel for disseminating product information
  • eLearning solutions enable you to deliver just-in-time, rich-media, training to services representatives to launch new products and campaigns

Meet your Business Goals

  • Increase revenue from existing customers
  • Provide up-to-date information on customer configuration to service personnel
  • Suggest additional offerings to service personal when engaged in customer interactions

Key Performance Indicator

  • Increased follow on sales to customers

ECM solutions from OpenText for cross-selling deliver this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.