Market Research & Product Ideas
Accurately identifying product requirements, predicting the likely success of a new product, or calculating the results of modifying or retiring a portfolio component are essential to generating and sustaining competitive advantage.
Through effective market research and management of product idea processes, insurance providers can reduce costs and increase agility. With timely access to accurate information about the market, customers, and the product portfolio, knowledge workers and product managers can uncover trends, assess risk, accurately reflect customer demands in their offerings, and accelerate overall product development cycles.
Meet your Business Goals
- Increase revenue
- Develop new markets
- Improve customer retention and loyalty
- Increase transparency & accountability
- Improve decision support
Key Performance Indicators
- More product candidates
- Percent of premium from new products
- Time to market better documentation
Enterprise Content Management (ECM) solutions from OpenText for market research and product ideas deliver this functionality with the following components:
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
