Brand Management

Insurance industry brand managers must access and integrate information from multiple sources and use it to promote a brand through all product lifecycle stages. They depend on effective integration of email, instant messages, phone conversations and meeting notes with text documents, spreadsheets and graphics, without losing information context. At the same time, this information must be integrated with legacy systems and structured data (e.g., sales results) in a globally accessible and scalable environment.

OpenText solutions for brand management deliver this functionality with the following components:

• Software: Digital Asset Management, Document Management, Portal, Knowledge Management, Web Content Management

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.