Brand Asset Management
Enterprise Content Management (ECM) solutions for Brand Asset Management allow Marketing, Creative Services, Advertising and anyone else who touches the brand content, to access and collaborate around a central database of pre-approved digital brand assets (logos, tag-lines, images, brand guidelines) to ensure ongoing brand integrity.
Meet your Business Goals
- Increase collaboration and control over your valuable corporate identity, advertising campaigns and field marketing materials internally and with channel partners
- Accelerate the approval process, and get materials out in the market faster by collaborating in real time
Key Performance Indicators
- Increased customer loyalty & recognition
- Decreased Marketing & Advertising costs
OpenText ECM solutions for Brand Asset Management deliver this functionality with the following components:
- Software: , Document Management & Collaboration
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
