Online Marketing

The Web is your most important channel for establishing brand visibility and creating great customer experiences. One application of Customer Experience Management is to optimize your online marketing efforts. Draw customers to your site through search engine optimization (SEO) and semantic connections then use interactive marketing techniques to maintain their attention and strengthen their loyalty.

• Deliver information and services that reflect what you know about each visitor’s preferences
• Provide a unified experience, regardless of how, when, or on what device the content is viewed
• Give visitors the ability to interact with you, comment on what they read, and make their voice heard
• Create an immersive experience with interactive content such as video, SlideShare presentations, and rich internet applications (RIA)
• Motivate customers to return to your site and share their enthusiasm with others

Customer Awareness

Attract - to connect with high-value audiences. Use what you’ve learned about the behavior and preferences of your customers to give them the information they want when they arrive on your site. Show visitors you value their business through targeted content and special offers. Leverage the latest in semantic technology to increase relevancy and recommendations. Enable customers to be the voice of your brand.

Customer Acquisition

Convert - to build and strengthen customer relationships. Draw prospective customers to your site through multichannel and social marketing. Generate more relevant leads by tailoring your content and sites for search engines and improving search results. Once visitors arrive, deliver an exceptional online experience with dynamic, rich, and relevant content. Further optimize your sites for mobile devices to provide a great experience anytime, anywhere.

Customer Insight

Measure - to gain insight and improve ROI. Leverage closed-loop marketing to discover what’s working and improve what’s not. Measure and increase the effectiveness of your marketing message through social networks, mobile devices, and Web-based widgets. Increase your ROI as you tailor your message and delivery based on customer preferences and how they’re interacting with your brand on various online channels. Understand what your customers are doing and saying, and adapt your online marketing behaviors.