Enterprise 2.0 for IT
As users’ expectations become more sophisticated, organizations must respond with Web 2.0 solutions that allow people to connect in media-rich, social, relevant, and engaging online communities. Whether those users are inside or outside the firewall is not important. They’re online or using mobile devices comprised of customers, employees, partners, or prospects. What is important is that they expect to be able to participate in an online community in a meaningful and powerful way. And if your organization can meet those expectations, you’ll have a competitive advantage.
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