CEM
Customer Experience Management
Business is online and it happens everywhere. To prosper, you must think mobile, be bold, enforce brand consistency, and engage in collaboration through community-driven Web sites. OpenText solutions for marketing enable you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications.
What’s Your Challenge?
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- Make your Web site “stickier”?
- Drive traffic to your Web site from search and social sites?
- Understand your customers better?
- Allow visitors to contribute content?
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- Ensure consistent branding everywhere?
- Create an immersive, interactive, multimedia site?
- Find, create and publish content quickly?
- Manage rights and royalties for media?
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- Support thriving online communities and forums?
- Add social apps in a safe and compliant way?
- Spur collaboration to fuel productivity and innovation?
- Securely share and collaborate beyond the firewall?
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- Give business owners control of communications?
- Deliver messages to all channels easier and faster?
- Communicate in a way that stands out from the crowd?
- Match the message to the customer's preferences?
See products and solutions for Customer Communications Management »
Learn how Customer Experience Management helps you achieve your marketing goals, address IT's needs, and meet the expectations of customers, employees, and other audiences.
Have a Question?
Contact an OpenText Expert:
Marci Maddox
Sr. Director Product Marketing, Engagement
Aberdeen Group Analyst Insight: Multi-Channel Digital Marketing
This report highlights the value and strategic deployment methods of multi-channel customer engagement programs that use digital channels.
Making the Most of Mobile
A report that explores the explosive growth of mobile devices and apps in the enterprise, and-when used securely-their potential for improvements in productivity, efficiency, and engagement.
Customer Experience Management
Using the Power of Analytics to Optimize Customer Delight
This report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.