
"We are decreasing the volume of freelance work and empowering our editors to be more self-reliant and therefore more effective... to make our existing business dramatically more efficient and able to produce more quality publishing and marketing products."
Tina Steil, Director, Enabling Technologies, Meredith Corporation
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All organizations have increasing amounts and types of digital media, such as video, audio, graphics, photos, and more. Managing these digital media assets together with more traditional, text-centric business content is no longer just nice to have, but has become a strategic necessity.
Open Text automates and optimizes the five essential steps in media management:
Collecting: Open Text media management products collect content centrally with automated batch importing and transcoding services for most all types of media from images and layouts to audio, presentations, and video.
Managing: Metadata is combined with the content via automated or manual means, to create assets to be managed. Open Text media management products facilitate creation of taxonomies, categories, vocabularies and then the assignment of metadata like title, author, and rights—applying security policies, versioning, asset linking, and tracking derivative work as needed along the way.
Finding: Open Text media management products support searching, finding, and discovering assets quickly and easily.
Using: Open Text media management products facilitate the use and re-use of media assets with features for collaboration, proxy editing, workflow, approvals, comments, and discussions.
Distributing: Sharing, syndication, and distributing assets is fundamental to media management. Open Text media management products provide the ability to select, schedule, package, and transcode assets for distribution, via email, FTP, HTTP, or even optimized UDP with authentication, tracking, auditing, and reporting features—either automatically or manually.
Optimizing media workflows provides clear benefits, but when media management is deployed as part of the Open Text ECM Suite, other components of the suite such as document management, business process management, content reporting, web content management, and archiving, can be leveraged to deliver even greater, transformative results.
The Digital Asset Management component of the Open Text ECM Suite is delivered by the following products:
Open Text's media management product is an innovative solution for the intelligent management of digital assets. Open Text's media management system is easy-to-use and serves as the single access point for all digital media files and their underlying information.
Open Text's hosted media management solution delivers DAM functionality to marketing and advertising organizations requiring little to no support and resources from internal IT staff.