Enterprise Content Management (ECM) solutions from Open Text can help you improve dealer operations management by improving communications with individual dealers. Typical activities include catalog management, order processing and exception management, joint and overall program campaign planning and execution, as well as service support through the provision of marketing collateral and documents such as frequently asked questions (FAQs). Electronic access includes trade promotions management from sales planning to campaign execution, monitoring and analytics. Dealer-specific personalization of product recommendations and catalogs, content and collateral is enabled and sales support capabilities including pricing and contracts, interactive selling tools and product offering configuration are available.
ECM solutions from Open Text for Dealer Operations Management deliver this functionality with the following components:
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
GOAL: Improved dealer relations
KPI: Increased dealer satisfaction and& reduced dealer turnover
GOAL: More productive dealer channels
KPI: Increased channel revenue
GOAL: Reduced channel administration costs
KPI: Reduced unit costs per dealer and improved channel revenue/dealer ratio