Global
France
Germany
JapanBrand Management
Insurance industry brand managers must access and integrate information from multiple sources and use it to promote a brand through all product lifecycle stages. They depend on effective integration of email, instant messages, phone conversations and meeting notes with text documents, spreadsheets and graphics, without losing information context. At the same time, this information must be integrated with legacy systems and structured data (e.g., sales results) in a globally accessible and scalable environment.
Open Text solutions for brand management deliver this functionality with the following components:
Software: Digital Asset Management, Document Management & Collaboration, Enterprise Portals, Knowledge Management, Web Content Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Meet your Business Goals
Improved launch planning and execution
Timely response to market changes
Strategy management for new indications
Lifecycle planning and management
Key Performance Indicators
Enhanced revenue
Capture of new business opportunities
