Identifying and rewarding high wealth, long-standing, or otherwise preferred customers is a proven way to increase loyalty and generate cross-selling or up-selling opportunities.
Centralized access to customer-related information, transaction history, behavioral data, correspondence, and other content can help knowledge workers and analysts identify customers for loyalty programs and manage all ensuring content to assess program effectiveness.
Enterprise Content Management (ECM) solutions from Open Text for loyalty management deliver this functionality with the following components:
Software: Business Process Management, Document Management & Collaboration, High Volume Document Processing, Knowledge Management, Report & Output Management, Livelink ECM - Customer Information Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Personalize customer interaction
Support multi-channel interaction
Extend market share and grow revenue
Customer satisfaction index
Selling General and Administrative expenses (G&A) to net income ratio
Selling G&A to sales ratio