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Cross-Selling Management

Correctly identifying specific or complementary products that customers are interested in helps identify and develop richer, more profitable relationships with preferred customers. Working in conjunction with data mining systems, loyalty programs, and business intelligence tools, Enterprise Content Management (ECM) technologies aid in developing effective cross-selling programs.

Our solutions support a single customer view by providing the ability to share information among business units. Customer indexing and its potential for cross selling is further supported by our ability to evaluate business and product information that is most suitable for a market segment.

Enterprise Content Management (ECM) solutions from Open Text for cross-selling management deliver this functionality with the following components:

• Software: Business Intelligence, Business Process Management, Document Management & Collaboration, High Volume Document Processing, Knowledge Management, Report & Output Management

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.

Solutions