Global
France
Germany
Japan
United KingdomBrand Asset Management
Enterprise Content Management (ECM) solutions for Brand Asset Management allow Marketing, Creative Services, Advertising and anyone else who touches the brand content, to access and collaborate around a central database of pre-approved digital brand assets (logos, tag-lines, images, brand guidelines) to ensure ongoing brand integrity.
Open Text ECM solutions for Brand Asset Management deliver this functionality with the following components:
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Meet your Business Goals
GOAL: Increase collaboration and control over your valuable corporate identity, advertising campaigns and field marketing materials internally and with channel partners
KPI: Increased customer loyalty & recognition
GOAL: Accelerate the approval process, and get materials out in the market faster by collaborating in real time
KPI: Decreased Marketing & Advertising costs
