Marketing and Sales
- Overview
- Product Design and Setup
- Marketing Campaigns
- Lead, prospect, and sales management
- Application Submission
Application Submission
As the end goal of most marketing and sales campaigns, application submissions may not seem as in need of management as much as other parts of the process. However, retail banks have to go through more stages once the application is received, and it is here that problems arise. With decisions pertaining to eligibility, credit offers, and pricing, there is a lot of content that needs to be managed and properly evaluated before it can be considered for approval. Moreover, proper maintenance of applications and recordkeeping practices surrounding such things as Know-Your-Customer are critical to the institution’s compliance program. Banks are forced to deal with all submissions in a multi-level process that can leave them lacking efficiency.
How OpenText Helps…
OpenText ECM can provide your bank with innovative ways to handle the application submission process and all that it entails. By using ECM software, activities such as identification, offer generation, and credit decisioning are thoroughly completed and properly managed for compliance purposes, all through managed environments of content that ensure they are correctly produced, stored and archived.
With sophisticated integration to enterprise systems, transactional content management, business process tools, and leading information governance capabilities, OpenText ECM can virtually eliminate the manual work in regards to the evaluation of applications and determining the best course of action. This leaves you and your bank with the ability to process more applications in less time than ever before while ensuring content is managed in accordance with regulations and internal policies.
| Business Challenge | Customer Case Study and Solution |
|---|---|
| How do you deliver a seamless user experience across systems? | European Investment Bank |
| How do you project a unified brand across multiple sites? | People's United Bank |
