OpenText Solutions for Marketing: Business Benefits

OpenText solutions for Marketing transform your enterprise information into corporate intelligence. Our solutions help you strategically manage your brand, launch new products, plan and execute campaigns, gather and disseminate competitive intelligence, and create and publish corporate communications supporting marketing and public relations activities. OpenText solutions can even help you manage your entire Web site.

With OpenText solutions for Sales & Marketing, you can benefit from:

• Improved Brand Awareness - enhance and protect your brand by managing the processes for creation, production and licensing of your rich-media, digital assets
• Enhanced Sales Effectiveness - ensure the readiness of your sales organization through effective collaboration around planning and launching new products, events and campaigns
• Expanded Corporate Communications - increase the reach of your messages by managing the entire process of creating, reviewing, approving and publishing content to your customer-facing Web sites