Public Relations
PR is about building long-lasting relationships with the press, photographers, clients, government, employees, shareholders and any other external body whose activities may affect your organization. OpenText solutions for Public Relations Management include:
- Web-based collaboration for the development, review and approval of a wide variety of document formats in a short amount of time
- Digital asset management of multi-media content for authoring and repurposing articles
- Web content management solutions for publishing approved content in various formats and for syndicating RSS news feeds
- Incident management solutions for quickly dealing with emergencies impacting the organization, its employees, or the safety of its products
Business Goals
- Speed up processes for creating, revising, reviewing, approving and publishing press releases and other customer communications
- Enhance the quality of Web-based marketing
- Ensure that brand is used correctly in all communications
OpenText solutions for Public Relations deliver this functionality with the following components:
Software:
, Digital Asset Management, Web Content Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Activities
Public Relations involves:
Digital Asset Management
Digital Asset Management allows Marketing, Creative Services, Advertising and Promotions the ability to access and collaborate around a central database of pre-approved digital brand assets (logos, photos, clips, video, text, audio, animation and completed campaigns) to leverage past work when creating new marketing initiatives. As well, Digital Asset Management lets you interface with the many groups that touch a campaign. By doing this in real time, you shorten the approval process and get your materials working out in the market sooner.
Solution Adaptations: Digital Asset Management
News Releases
Managing corporate communications activities can be challenging when deadlines approach and your company's stakeholders are not readily available to approve the messages that you must send out.
OpenText solutions for Marketing support your public relations activities by providing a secure, Web-based, collaborative workspace in which you can organize content, collaborate on revisions, route drafts for review and approval, and publish to your Web site, external news agencies, and partners.
Solution Adaptations: , Web Content Management
Press Room
Your news stories must reach the intended audiences to produce the desired results. OpenText solutions for Marketing include robust tools for Web content management.
Solution Adaptations: Web Content Management
