Product Marketing
OpenText solutions support the collaboration needed for product marketing by providing a Web-based environment for project teams to work together more effectively, shortening cycle times and ensuring that deadlines are met. It includes online meeting and calendaring capabilities to ensure that team meetings are effectively prepared, scheduled, and conducted, and that meeting decisions and action items are carried out. Livelink ECM - Collaboration also allows you to automate collaborative processes, ensuring that procedures are properly followed every time.
Business Goals
- Improve corporate-wide understanding of competitor strengths and weaknesses
- Respond quickly to market opportunities
- Reduce cost of marketing events and campaigns while increasing their effectiveness
- Make product launches more effective
OpenText Product Marketing solutions deliver this functionality with the following components:
Software:
, Document Management, Digital Asset Management, Collaboration, eLearning and Corporate Training, Knowledge Management, Project Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Activities
Product Marketing involves:
- Campaign Management
- Competitive Intelligence
- Marketing Collateral Management
- Product Launch
- Web Content Management
Campaign Management
Events and campaigns require careful planning and coordination across a distributed team of individuals who are balancing these tasks with many other activities.
OpenText solutions for Marketing provide a secure, Web-based collaborative environment in which to organize and plan the tasks, bring team members together and share the information needed to plan and execute your events and campaigns.
Solution Adaptations: , Document Management, Digital Asset Management, Collaboration, eLearning and Corporate Training
Competitive Intelligence
It is critical that your product management, marketing, and sales teams understand the strengths and weaknesses of your competitors. OpenText solutions for Marketing enable your teams to gather information, share it, and engage in dialogue to understand the impact and develop plans of attack.
Solution Adaptations: , Document Management, Digital Asset Management, Collaboration, eLearning and Corporate Training, Knowledge Management
Marketing Collateral Management
Global markets demand a global approach to marketing. The materials that you produce must reach audiences with different perspectives and, in many cases, different language needs.
OpenText solutions for Marketing support secure, Web-based, collaborative workspaces in which your marketing team can work together with product development and sales staff in order to create, review, approve and publish marketing materials needed for product launches and marketing campaigns.
Solution Adaptations: Document Management, Collaboration, Project Management
Product Launch
OpenText solutions combine traditionally independent technologies like program management, team support and sales force automation on a secure, integrated platform. This unification enables key processes—such as product releases—to be managed from beginning to end. Promotion, for example, which can span the preparation and implementation phases of the product launch, can be closely managed in relation to other activities. When a last-minute change in channel strategy is required, the planned promotional activities must also be changed. Disseminating the right information to the right people at the right time is an inherent part of the change management process. The ability to tightly manage and execute processes translates directly into shorter cycle times and reduced costs. After all, if you can avoid a print run of user manuals because a last-minute change wasn’t identified and sent to the translation agency, you can see immediate and significant savings.
Solution Adaptations: Document Management, Collaboration, eLearning and Corporate Training
Web Content Management
OpenText solutions for Marketing support your Web content management needs to develop, manage, and publish targeted Web content to multiple audiences across geographic and language barriers, contextually tailored to meet the needs of your diverse audiences.
Solution Adaptations: Document Management
