Brand Asset Management
Brand asset management solutions allow Marketing, Creative Services, Advertising, and Promotions to collaborate around a central database of pre-approved digital brand assets (logos, photos, video, text, audio, animation, and completed campaigns) to leverage past work when creating new marketing initiatives. In addition, a brand asset management solution allows you to interface with the many groups that touch a campaign. By doing this in real time, you shorten the approval process and get your materials working out in the market sooner.
Business Goals
- Easily find past campaigns
- Eliminate cost and time spent re-shooting photos you already own
- Ensure that you have the rights to the images you are using
- Speed up processes by conducting review and approvals in real time—no more creating duplicates, shipping, and waiting for feedback
OpenText solutions deliver this functionality with the following components:
Software:
Digital Asset Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
