Web Content Management at OpenText

Create, manage and deliver the content that drives business with a comprehensive Web Content Management strategy

An engaging Web business strategy will utilize rich media, social networks, and mobile applications to tap into communities to learn more about customers, improve the effectiveness of marketing initiatives and drive actionable internal business changes in areas such as sales, product development, supply chains, and customer service—all to increase revenue, reduce costs, and improve efficiency. Now, with the digital natives joining the workforce and redefining the concept of team interaction and information access, the need for a compelling Web experience both internal and external to the organization is critical.

The complexity of mapping traditional business value chains and technologies into Web-based applications requires significant ongoing investment, including:

  • Managing your corporate information—over an extended period of time, for multiple audiences
  • Delivering information to end-user experience through Web sites, portals, intranets, and extranets
  • Reusing content in multiple formats across many sites to improve efficiency and cost savings
  • Maintaining detailed records necessary to achieve regulatory compliance

Web Content Management Products

To meet a broad set of Web Content Management (WCM) requirements, OpenText offers the range of WCM products described below.

WCM products that are part of the OpenText ECM Suite

The following WCM products are part of the OpenText ECM Suite and offer the best integration with other ECM Suite components:

  • OpenText Web Experience Management is a comprehensive solution built for high performance, scalability, and transaction-oriented Web applications. OpenText Web Experience Management has proven scalability to thousands of contributors and millions of content items on some of the world's most respected sites.
  • OpenText Portal works in tandem with OpenText Web Experience Management to allow you to rapidly create mashups and composite applications built on Web services, repository data, and user interfaces.

WCM product that complements the OpenText ECM Suite

The following WCM product is a very popular easy-to-use web publishing solution, recently updated with version 10.1, that complements the OpenText ECM Suite:

  • OpenText Web Site Management (formerly OpenText Web Solutions and RedDot): When your IT staff is already stretched to the limit, OpenText Web Site Management lends a hand; a powerful Web site application that empowers your employees to keep content fresh and relevant for your Web audience. Whether you are looking to quickly deploy a featured Web page or investing in a language-rich Web environment with integrations to Microsoft SharePoint or SAP® NetWeaver® Portal, OpenText Web Site Management addresses the needs of a growing business. This application is heralded for its ease-of-use, has a very broad and active developer community, and sports an exciting roadmap that includes new hosted offering options and seamless integration with other OpenText Cloud-based marketing applications like Media Management On Demand.

Mature WCM products

OpenText also maintains a number of mature Web Content Management products for existing, maintenance-paying customers. Investments of existing customers in these products are secure. OpenText confirms its continued commitment to maintain and support the following mature products:

  • Livelink ECM - WCM Server, Presentation Server Edition (formerly IXOS-Obtree C4)
  • Livelink ECM - WCM Server, Content Server Edition (formerly Gauss VIP ContentManager)
  • OpenText Web Content Management, Nstein Edition (formerly Nstein WCM)