OpenText Web & Social Analytics

Delivering insight into real-time Web and social interactions across all of your online initiatives both inside and outside the firewall

Turning Information into Actionable Insights

OpenText Web & Social Analytics provides a reporting console called Live Insights, giving business users the ability to retrieve analytics information as overlays within the context of the live site. It lets users know instantly which links within your pages are the most important to visitors.

Live Insights provides insights on the following:

• Global site usage, such as the number of users (new and returning), the number of visits and the average time users spend on the site.
• Social activity within your Web site, such has the number online users, the number of member visits vs. anonymous visits, the number of user contributions, the average rating and average tone of those user contributions.
• Page activity such as the number of time a page is viewed and where the user comes from.
• Element activity in the page (a content item or social application) by clicking the corresponding icon (showing as an overlay) in the live site.

Live Insights also provides custom KPI (key performance indicator) information. It lets users know within the context of the live site the status of your custom KPIs, specific to your business needs.

The power in using Web & Social Analytics is enabling the business to use transform data into insights to make recommendations to the business about how things are working, or not, and how they can be improved upon in real time, both for your users and your customers.