Engagement Resources: Global Brand Management
Related Resources and Success Stories
Customer Feature
Mercedes
Mercedes-Benz USA uses Web Experience Management to maintain brand consistency across a highly complex series of interlocking sites – all on a single platform.
- Effective collaboration connects people and processes to circulate ideas, experiences and knowledge. OpenText Extended Collaboration delivers the tools teams need to collaborate effectively by combining a robust knowledge repository with project workspaces, polls, news channels, tasks and milestones. Download the OpenText Extended Collaboration Product Overview. (PDF 406KB)
- Simplifying Complexity with Vignette Content Management (VCM). The latest release of VCM marries an intuitive user interface with the sophistication of a mature Web Content management system. OpenText delivers the technology foundation Web developers require to create advanced Web applications. Download the OpenText Web Experience Management Executive Brief. (PDF 686 KB)
Customer Feature
Electronic Arts
EA has established a centralized repository of their valuable digital content. Users across the company are able to securely access these assets via the Web as they develop new marketing campaigns.
- Delivering dynamic web experiences with Vignette Content Management. With a new ergonomic design that empowers marketers to launch immersive web experiences, VCM 8 helps marketing focus on increasing unique users, time spent on a site, conversion rates, customer loyalty, and ultimately, profitability. Download the OpenText Web Experience Management Product Overview. (PDF 619 KB)
