Michael Edson, Director of Web and New Media Strategy for the Smithsonian Institution, to Speak in Washington D.C. as Part of Purpose-Driven Speaker Series

Media Alert

- 2011-08-24 -

What: In his role as director of Web and new media strategy for the Smithsonian, Michael Edson embodies what it means to use social media to fulfill an overarching purpose. During this talk, Edson will discuss how social media is helping the Smithsonian to become "broadcasters of knowledge" as he puts it, and to fulfill its broader missions around the world.

Who: This free event is sponsored by OpenText, a global leader in content management and social software, including OpenText Social Workplace which helps purpose-driven teams assemble, stay connected, and achieve breakthrough results.

Why: Edson's talk in Washington is the second in a series by industry thought leaders focusing on how companies can become truly social and collaborative organizations.

Who Should Attend: This talk is ideal for leaders of all types, whether in large companies, start-ups, government or non-profits. It will inspire attendees to find their purpose and learn how social media can play a key role in their success.

When: 8:30-10:00 a.m. EDT, September 21, 2011

Where: Willard InterContinental, 1401 Pennsylvania Ave. NW, Washington D.C. 20004

How: Register online at http://campaigns.opentext.com/forms/OTSWSpeakerSeriesBreakfastSept21 and follow the event on Facebook.

For more information, please contact

Richard Maganini
OpenText
+1-847-961-0662

Peter Gorman
Opentext
+1 781-761-6659

Brian Edwards
McKenzie Worldwide
+1-503-577-4583
briane@mckenzieworldwide.com