MEDIA ALERT

Simon Sinek, Author of Bestselling Book START WITH WHY, to Speak in New York City as Part of Purpose-Driven Speaker Series

- 2011-06-20 -

What: All organizations and careers function on three levels: What you do, how you do it and why you do it. The problem is most people don t even know that why exists. In this interactive session Simon Sinek, author of the bestselling leadership book START WITH WHY: How Great Leaders Inspire Everyone to Take Action, will offer his perspective explaining how Why or having a purpose drives innovation and success for organizations.

Who: This free event is sponsored by OpenText, a global leader in content management and social software, including OpenText Social Work Place which helps purpose-driven teams assemble, stay connected, and achieve breakthrough results.

Why: Sinek s talk in New York is the first in a series by industry thought leaders focusing on how companies can become truly social and collaborative organizations.

Who Should Attend: This talk is ideal for leaders of all types, whether in large companies, start-ups, government or non-profits. It will inspire attendees to take action to understand their WHY.

When: 9:00-10:30 a.m. ET July 11, 2011

Where: Ace Hotel, 20 West 29th St., New York.

How: Register online at http://campaigns.opentext.com/forms/OTSWSS, and follow the event on Facebook. The next 10 people to register will receive a signed copy of Sinek s book at the end of the seminar.

For more information, please contact

Rich Maganini
OpenText
+1-847-961-0662
rmaganini@opentext.com

Brian Edwards
McKenzie Worldwide
+1 503-863-2002
briane@mckenzieworldwide.com

Peter Gorman
OpenText
+1 617-669-4329
pgorman@opentext.com