Martha Stewart Living Omnimedia Selects Open Text to Manage Publishing and Broadcasting Assets Across the Organization
Open Text s Digital Asset Management (DAM) Solution to Manage All Photos, Graphics, Illustrations and Video in an Organized, Central Location
Henry Stewart DAM, Los Angeles, CA - 2008-11-10 - Open TextTM (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), today announced that Martha Stewart Living Omnimedia has selected Open Text s DAM solution, powered by Artesia, to manage photos, videos, illustrations, and other publishing and broadcasting content company wide.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and beautifully designed, high-quality products. MSLO is comprised of four businesses: Publishing, Internet, Broadcasting and Merchandising, the combination of which enables the organization to cross-promote its content and products. MSLO required a comprehensive solution that was able to effectively manage all content from its publishing and broadcasting businesses.
Our previous content management system was built with antiquated technology, plagued with performance problems, and had numerous functionality limitations, said Jeff Carnevale, Director of Business Systems Development for Martha Stewart Living Omnimedia. Open Text s solution will give us a better handle on all of our publishing and broadcasting content, significantly improve overall performance, and will help us streamline our business processes.
With Open Text DAM, MSLO will now have a single point of management for all photos, graphics and illustrations used in developing its magazines, such as Martha Stewart Living, MSLO s flagship magazine; Every Day Food, Martha Stewart Weddings, and Body + Soul. Users will be able to easily find, access, edit, share, reuse, and archive these digital assets, all within unique workflows and using browsers or desktop applications of their choice such as Adobe® InDesign®.
Publishing and broadcast organizations depend on having the right solutions in place to efficiently produce and distribute their digital content around the world, said Scott Bowen, President, The Open Text Digital Media Group. Open Text s Digital Asset Management solution will help Martha Stewart Living Omnimedia streamline the processes associated with managing all photos, graphics, illustrations and video so the organization can continue to provide the best user experience possible for its readers, listeners and viewers.
Open Text s Leadership in Digital Media Solutions
Open Text is a leader in enterprise and hosted Digital Asset Management (DAM) solutions, bringing a depth of experience around rich media workflows and capabilities. Open Text DAM, powered by Artesia, an award-winning and proven solution, is the choice of leading companies such as Time, General Motors, Discovery Communications, Paramount, HBO and many more.
Open Text announced the latest version of Open Text DAM version 6.8 -- in February (www.opentext.com/news/pr.html?id=2005). For more information about Open Text s digital media solutions, go to: www.opentext.com/digital-media-solutions.
About Open Text
Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 46,000 customers and millions of users in 114 countries. Working with our customers and partners, we bring together leading Content Experts to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.
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This news release may contain forward-looking statements relating to the success of any of the Company s strategic initiatives, the Company s growth and profitability prospects, the benefits of the Company s products to be realized by customers, the Company s position in the market and future opportunities therein, the deployment of Livelink and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2008. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
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For more information, please contact
Rich Maganini
Open Text Corporation
+1-847-267-9330 ext.4266
rmaganin@opentext.com
Stephanie Dodge Fazio
Open Text Corporation
519-888-7111 ext.2429
sdodge@opentext.com
Brian Edwards
McKenzie Worldwide
+1-503-577-4583
briane@mckenzieworldwide.com
