Open Text Presents Artesia Digital Asset Management Solution for Broadband & Broadcast Media at NAB 2007
Artesia Digital Media Group Sponsors the Digital Asset Management Theater; Presents Product Overviews, DAM Best Practices, Customer Case Studies
NAB 2007 Conference, Las Vegas - 2007-04-16 - Open Text Corporation (NASDAQ: OTEX, TSX: OTC), the largest independent provider of enterprise content management (ECM) software and solutions, announced today that its Artesia Digital Media Group is showcasing its market-leading Artesia DAM solutions for broadcasters this week at the National Association of Broadcasters (NAB) 2007 Conference, in Las Vegas, April 16-19. The company s solutions help broadcasters improve the way they manage video and other rich media content to increase programming opportunities, streamline distribution and improve efficiency.
Open Text s Artesia Digital Media Group is exhibiting in booth SU 15315 and in Microsoft Corporation s booth. The company is once again sponsoring the NAB Digital Asset Management Theater, where Artesia representatives, customers and strategic partners Microsoft, BearingPoint, Infosys, Sun Microsystems and Televisa are presenting product overviews, DAM best practices and case study presentations.
Consumers increasingly expect their media content to be available when they want it, where they want it and how they want it. These factors are driving the producers of media content to make fundamental changes older, analog-based tools and practices must be replaced by modern digital technologies and processes. Media companies who embrace these changes and master them will thrive; those who do not will become increasingly uncompetitive.
This imperative move to digital content is causing enlightened media companies to realize they need a better strategy for managing their core intellectual property assets that not only protects assets, but streamlines the process by which assets get produced and distributed. Open Text s Artesia DAM solution provides a foundation-level solution that safeguards content, while simultaneously enabling standards-based interoperability across the evolving digital ecosystem for media content. Feature highlights include service-oriented J2EE architecture, robust natural-language search, extensible metadata frameworks and collaboration and transformation services tuned for rich media.
Evolving consumption patterns require today s leading media companies to have a content management infrastructure geared to facilitate rapid response. The Artesia Digital Asset Management solution provides just such a platform, said Scott Bowen, President of Open Text s Artesia Digital Media Group. , We are excited to be at NAB again this year with our top clients and partners discussing and demonstrating our solutions.
For the past several years, the Artesia Digital Media Group has sponsored the Digital Asset Management Theater, which was established to bring a comprehensive agenda of best practices to the NAB audience. Located in the South Hall Upper Level, Meeting Room Complex, Room 216, Theater sessions this year include:
Artesia DAM for Broadcast & Broadband Connecting the Digital Ecosystem
Monday, April 16, 1:30 2:15
Guy Hellier, Vice President, Product Management of Open Text s Artesia Digital Media Group, will provide an overview of how the Artesia DAM for Broadband & Broadcast solution can help companies that work with video and broadcast quality content realize greater operational efficiency, reduce costs, increase programming opportunities, and streamline distribution.
Artesia Digital Media Group & Microsoft A Winning Combination for Rich Media Collaboration
Tuesday, April 17, 1:00 - 1:45
This session will address Artesia Digital Media Group s solutions with Microsoft, including Artesia DAM offered on the Microsoft SQL Server 2005 platform; and how Microsoft and Artesia DAM customers can more efficiently collaborate around rich media content by leveraging Microsoft Office SharePoint Server 2007.
Planning for a Successful DAM Implementation within a Broadcast Environment
Tuesday, April 17, 3:05 3:55
Critical to any successful project is thoughtful planning to ensure that key criteria are met within desired budgets and timeframes. Artesia Digital Media Group, joined by BearingPoint, Sun Microsystems, and joint customer Televisa, the world s foremost Spanish language media corporation, will discuss their approach to planning for Televisa s implementation.
Artesia Presents Digital Asset Management for Marketing & Advertising
Wednesday, April 18, 1:00 1:45
Digital content is having a profound impact on the way marketing and advertising content is produced, managed, and distributed. The Artesia Digital Media Group, along with its strategic partner Infosys, will address the pivotal role DAM plays within marketing and advertising.
For more information on NAB 2007, go to www.nabshow.com/
About The Artesia Digital Media Group and Open Text
Open Text(tm) is the world's largest independent provider of Enterprise Content Management software and solutions. For more information, go to www.opentext.com. The Artesia Digital Media Group is a leader in enterprise Digital Asset Management (DAM) solutions that help media-intensive companies more efficiently manage and deploy their digital content. For more information about The Artesia Digital Media Group, go to: www.artesia.com.
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This news release may contain forward-looking statements relating to the success of any of the Company s strategic initiatives, the Company s growth and profitability prospects, the benefits of the Company s products to be realized by customers, the Company s position in the market and future opportunities therein, the deployment of Livelink and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2006. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
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For more information, please contact
Richard Maganini
Open Text Corporation
1-847-961-0662
rmaganin@opentext.com
Brian Edwards
McKenzie Worldwide
+1-503-577-4583
briane@mckenzieworldwide.com
Stephanie Fazio
Open Text Corporation
519-888-7111 ext.2429
sfazio@opentext.com