Montblanc Relaunches its International Web Presence with Open Text´s RedDot and Elephant Seven
New Web Site Offers Uniform Presentation of a Diversified Luxury Brand with 2,000 Products in Eight Languages
Chicago, IL - 2006-10-30 - Open Text Corporation (NASDAQ: OTEX, TSX: OTC), the largest independent provider of Enterprise Content Management (ECM) software and solutions, today announced that Montblanc, manufacturer of luxury writing instruments, watches, jewelry, leather goods and accessories, is now online at http://www.montblanc.com with a new, completely reworked Internet presence, using the RedDot Web content management software (CMS) from Open Text. The Web site was implemented with RedDot s Advanced Partner, Elephant Seven (e7), which was responsible for the design and technical implementation.
The international Internet presence, created in celebration of the Hamburg company s 100th anniversary, complements the brand positioning and current image of Montblanc. In addition to the English-language Web site, another seven languages are planned. The Japanese version of the site www.montblanc.co.jp was recently launched.
RedDot CMS and the applications programmed by e7 ensure that our high demands regarding corporate design and brand presentation are reflected on the Web, said Sebastian Hahn, Project Manager at Montblanc. Thanks to RedDot CMS, we no longer need external support to maintain our Web site. Many of our editorial processes have now been automated, saving us time and guaranteeing that our information is always up to date.
Known for its ease-of-use, leading translation tools, workflow processes, and flexible integration with third-party applications, RedDot s Web Content Management software enabled Montblanc to optimize content from many databases throughout the multiple sites.
Editors working in different countries enhance the automatically imported product catalog with images and marketing copy. Corresponding keywords and metadata are automatically added. RedDot CMS also ensures that all changes in the product catalog are automatically transferred to the different country-specific Web sites. Links are also adapted. This is especially important if collections change or products are added or removed a regular occurrence in a company such as Montblanc. The new Web site offers customers and interested visitors particular added value in that they can now view all 2,000 Montblanc products online, and call up information and product variations using a toolbox. There are also additional functions such as automatic zoom and 3D views.
Luxury brands like Montblanc are always looking to optimize their customers experiences, said Daniel Kraft, COO of Open Text s RedDot Solutions. RedDot is honored to support Montblanc in its efforts to offer individualized experiences which meet very high expectations to its site visitors across the globe.
About RedDot Solutions
RedDot Solutions, an Open Text company, provides enterprise content management software to create and manage the content that drives business. Recognized throughout the industry as the fastest to implement and easiest to use, RedDot s software products XCMS (Extended Content Management System), CMS (Web Content Management Software) and LiveServer are scalable solutions for Web content and document management, business process workflow, personalization and collaboration. More than 1,700 clients worldwide, including March of Dimes, Bank of New York, Honda, Starbucks, STA Travel, Triumph Motorcycles, The National Archives, O2 and London Fire Brigade rely on RedDot to increase productivity, improve operational efficiency and reduce risk. For more information, please visit: http://www.reddot.com/. Open Text is the largest independent provider of Enterprise Content Management (ECM) solutions. For more information, go to www.opentext.com.
About Montblanc
The traditional Hamburg company, Montblanc, is a provider of luxury goods such as writing instruments, watches, jewelry and leather goods, which reflect its values culture, quality, design, tradition and master craftsmanship. The international brand sells its products in more than 300 authorized boutiques in over 70 countries.
About Elephant Seven
Elephant Seven AG develops communication and e-business solutions for national and international companies in the fields of telecommunications, the automotive industry, financial services, logistics, lifestyle and media. Elephant Seven develops solutions for its customers in the areas of strategy consulting, marketing, communication and technology. Elephant Seven has many years of experience in creating successful cross-media strategies, classic as well as online advertising, intranet and extranet applications, e-commerce, CMS and CRM solutions and IT architecture. Customers of Elephant Seven AG include Allianz, Audi, DaimlerChrysler, Deutsche Post World Net, Deutsche Telekom, Deutscher Ring, Doc Morris, Dr. Oetker, Dräger Safety, Montblanc, Nintendo Europa, SEAT, Storck.
For more information, please contact
Stefanie Lightman
Vice President of Marketing
RedDot Solutions
212-425-3988, ext. 207
stefanie.lightman@reddot.com
Marcus Bond
PR Manager
RedDot Solutions AG
Tel.: +49-441-935 78-45
marcus.bond@reddot.de