Integrates LaunchForce s Rich Media and Tracking Features with Livelink
Chicago, IL. - 2003-06-25 - Open Text Corporation (Nasdaq: OTEX, TSX: OTC), provider of Livelink®, the leading collaboration and knowledge management software for the global enterprise, said today it is introducing Livelink for Sales Readiness, which combines leading sales effectiveness tools and rich media technology with Livelink s collaboration and knowledge management capabilities. The solution delivers immediate ROI by helping customers improve efficiency in their marketing and sales operations, shorten time to market, and reduce costs.
Livelink for Sales Readiness, a combination of Open Text s LaunchForce and Livelink, provides a single platform for transferring knowledge to sales teams, so companies can quickly build sales expertise, deliver more effective content, and make fast adjustments to initiatives to meet changing market conditions. As part of the Livelink suite, the solution is the only sales readiness application that comes integrated with a wide range of collaborative tools, such as team meeting rooms, workflows for process automation, and enterprise knowledge management.
Livelink for Sales Readiness addresses the challenges companies face in delivering critical information to sales. Today, companies depend on disparate communications vehicles in-person training events, teleconferences, e-mail, portals, and Web conferences. Content and planning for each must be arranged separately, adding to launch schedules and making it difficult to adjust programs for market changes, or to update content. In addition, there is no way to track whether sales representatives are learning and whether that learning is translating into rising sales.
With the pace of market changes and new product innovations in large companies today, it s difficult to keep a worldwide sales force ahead of the market, said Cliff Reid, Vice President of Collaborative Solutions at Open Text. An effective sales readiness solution is critical to sales performance and is the only way to ensure that you can adjust strategies quickly to address new competitive challenges or potential sales shortfalls. Livelink for Sales Readiness provides integrated knowledge management and knowledge delivery designed to meet the needs of global sales organizations.
The solution leverages leading-edge rich-media technology and revolutionary "closed loop" content publishing, tracking, and certification capabilities to manage and measure the delivery of information to a worldwide sales force. Livelink for Sales Readiness stores, organizes and delivers a wide range of content, including documents, slide and rich media presentations, software demonstrations, 3D product tours, live online events, HTML pages, audio, and video. LaunchForce s rich media presentations use audio and video to add a human touch to sales content, improving user engagement and knowledge retention.
Livelink for Sales Readiness provides integrated workspaces to help sales, marketing, and management teams coordinate initiatives. These workspaces include:
· An Information Center for sales teams to access personalized content. The information center guides users through content, helps users track personal progress, and provides powerful search tools for finding reference content.
· A Tracking Center which gives managers access to an executive dashboard of sales readiness metrics, including usage, understanding, reach, and satisfaction.
· A Control Center for marketing teams to quickly create, organize and manage content. Users can easily customize content to target different groups within sales.
Livelink for Sales Readiness seamlessly integrates with a wide range of corporate systems, including 7CRM and HRMS databases. The solution is available immediately from Open Text.
Livelink is the leader in collaboration and knowledge management for the global enterprise. Its richly featured enterprise services include virtual team collaboration, business process automation, enterprise group scheduling and information retrieval services, all tightly integrated into a solution that is easily customized and extended. Livelink is essential to the effective management and development of communities of interest that span organizations and industries. For everything from the creation of complex e-community relationships to the automation of simple e-business processes, Livelink delivers true dynamic collaboration between individuals, organizations and large trading communities. Livelink servers are fully Web-based and open-architected to ensure rapid deployment and easy access to its full functionality through a standard Web browser. For more information, visit www.opentext.com/livelink/.
Since 1991, Open Text Corporation has delivered innovative software that brings people together to share knowledge, achieve excellence, deliver innovation, and enhance processes. Its legacy of innovation began with the successful deployment of the world s first search engine technology for the Internet. Today, as the leading global supplier of collaboration and knowledge management software for the enterprise, Open Text supports fifteen million seats across 10,000 corporate deployments in 31 countries and 12 languages throughout the world. As a publicly traded company, Open Text manages and maximizes its resources and relationships to ensure the success of great minds working together. For more information, visit www.opentext.com.
Copyright © 2003 by Open Text Corporation. LIVELINK and OPEN TEXT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.
This news release may contain forward-looking statements relating to the deployment of Livelink and by customers, and future performance of Open Text Corporation. Forward-looking statements are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the final prospectus for the Company's initial public offering of common stock in January 1996, Form 10-K for the years ended June 30, 1996, June 30, 1997, June 30, 1998, June 30, 1999, June 30, 2000, June 30, 2001, and June 30, 2002, and 10-Q for the quarters ending September 30, 2002 and December 31, 2002. Forward-looking statements are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
Margaret E. Dobbin
Director, Industry Analyst Relations
Open Text Corporation
+1-519-888-7111 ext.2410
mdobbin@opentext.com
Richard Maganini
Open Text Corporation
1-847-961-0662
rmaganin@opentext.com