Open Text and Seven to Deliver Brand Management Solution

Seven to Showcase New Livelink-based Solution for Marketing Professionals at LiveLinkUp 2001, Open Text's Upcoming User Conference

Chicago and London - 2001-10-15 - Open Text Corporation (Nasdaq: OTEX, TSE: OTC), a worldwide leader in delivering collaborative commerce solutions, and Seven Worldwide, Inc., a wholly owned subsidiary of Applied Graphics Technologies, Inc. (AMEX: AGD), today announced a strategic partnership designed to help businesses more effectively develop and manage their brand identities.

Seven, a leading provider of e-solutions for managing visual brand communications, will serve as an Open Text strategic solution partner, offering a Livelink®-based application, called Mediator-A Seven Solution , via traditional licensing and as a subscription-based hosted service. Livelink is Open Text's collaborative commerce and knowledge management software platform.

"Open Text's partnership with Seven advances our strategy of introducing Livelink-based solutions tailored for specific business processes," said Bill Forquer, Open Text's senior vice president of business development. "With Seven's domain expertise, we are able to quickly bring to market a solution to help marketing professionals achieve greater efficiencies through tools that facilitate collaboration between marketing departments, their agencies and others involved in the brand development and management process."

Seven's Mediator application is designed specifically for managing the process of creating, reviewing and producing brand communications such as packaging, advertising, brochures and point-of-sale marketing material. Seven uses Mediator to produce solutions designed to help customers improve control over their brand images, achieve consistency across promotional mediums and international markets, reduce production lead times, and cut overall costs.

As a customized version of Open Text's Livelink, Mediator delivers a suite of media production tools, providing marketing professionals across all industries with access to a brand asset library, robust collaboration capabilities, powerful automated workflow and innovative project management features. Mediator customers cover a broad range of industry sectors, including consumer goods, advertising, transportation, and pharmaceutical.

Seven will demonstrate Mediator at its exhibit during Open Text's upcoming user conference, LiveLinkUp, in Las Vegas on November 5-9. In addition, David Foster-Lyons, marketing director of Seven, will present at LiveLinkUp on November 9, addressing the role collaborative knowledge management plays in helping organizations share knowledge across geographical borders, improve time to market, and reduce costs.

"With Livelink serving as the underlying platform, Mediator helps organize the work between corporate brand managers and their extended enterprise of graphic artists, creative agencies and writers," said David Foster-Lyons, marketing director of Seven. "Mediator's Livelink-based infrastructure is ideally suited as a hosted solution, enabling full Web functionality, as well as speedy, cost efficient deployment. Livelink is the most flexible, scalable and reliable platform for collaborative application development that we have found."

"Software vendors must adapt to customer demands for new, more flexible, licensing approaches if they are to survive," said Stephen Graham, vice president of global software partnering and alliances, IDC. "While many organizations still prefer the long-term planning horizon benefits normally associated with traditional perpetual licensing, acquiring software on a subscription basis offers a number of important benefits such as the ability to better meet cash flow requirements and the needs of project-based initiatives."

About Mediator

Mediator is a part of Seven's Visual Brand Communications Management services. Designed to provide an integrated suite of tools to marketing professionals in a diverse range of market sectors, Mediator delivers a brand asset repository, workflow management and project management capabilities. For more information about Mediator, please e-mail mediator@sevenww.co.uk.

About Livelink

Livelink is a highly collaborative commerce and knowledge management application. Its richly-featured enterprise services include virtual team collaboration, business process automation, enterprise group scheduling and information retrieval services, all tightly integrated into a solution that is easily customized and extended. Livelink is essential to the effective management and development of communities of interest that span organizations and industries. For everything from the creation of complex e-community relationships to the automation of simple e-business processes, Livelink delivers true dynamic collaboration between individuals, organizations and large trading communities. Livelink servers are fully Web-based and open-architected to ensure rapid deployment and easy access to its full functionality through a standard Web browser. For more information, visit www.opentext.com/livelink/.

About Seven Worldwide

From locations across the United States, the United Kingdom and Australia, Seven offers a wide spectrum of graphic imaging services for the production of advertising, promotional and packaging artwork, and interactive multimedia, in support of its clients' visual brand communications. Seven utilizes technology to produce solutions designed to help customers improve control over their brand images, achieve consistency across promotional mediums and international markets, reduce lead times and cut overall costs. Seven is a wholly-owned subsidiary of Applied Graphics Technologies, the country's largest provider of digital media production services across all forms of media, including print, broadcast and the internet. For more information, visit www.sevenww.com.

About Open Text

Open Text provides collaborative commerce solutions for e-business that enable users to extend and build CRM, SCM and ERP applications and allow them to work together within and across organizations. Open Text has pioneered the development of innovative intranet, extranet and e-business applications. Since creating one of the first search engines to index the World Wide Web, the Company has remained at the forefront of Internet-based technologies. Its solution family called Livelink enables individuals, teams, organizations, and global trading communities to collaborate on e-business applications that facilitate e-commerce and other transactions among Global 2000 organizations. For more information, visit www.opentext.com.

Trademark

Copyright (C) 2001 by Open Text Corporation and Seven Worldwide, Inc. Livelink and Open Text are trademarks or registered trademarks of Open Text Corporation. Mediator - A Seven solution and Seven are trademarks of Seven Worldwide, Inc. This list is not exhaustive. Other product and company names herein may be trademarks of their respective owners.

Release Disclaimer

This news release may contain forward-looking statements relating to the deployment of Livelink and Mediator by customers, and the future performance of Open Text Corporation and Seven Worldwide, Inc. Forward-looking statements are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of customers and other risks detailed from time to time in Open Text's and Applied Graphic Technologies' filings with the Securities and Exchange Commission (SEC), including their quarterly reports on Form 10-Q and their annual reports on Form 10-K. Forward-looking statements are based on management's beliefs and opinions at the time the statements are made. Neither Open Text nor Seven undertakes any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

For more information, please contact

Lisa Dekker
Public Relations
Open Text Corporation
519-888-7111 ext. 2473
519-888-0677
ldekker@opentext.com