b2bScene.com and Engage to Provide Targeted Business Advertising for b2bScene.com s Online Communities
Rapidly expanding b2b site to further meet needs of users by offering targeted business advertising
Waterloo, Ontario - 2000-05-15 - b2bScene.com , a division of Open Text Corporation (Nasdaq: OTEX, TSE: OTC), today announced it has selected Engage (Nasdaq: ENGA), to provide b2bScene.com with advertising content created specifically for its online business communities. b2bScene.com will be combining its business news and content services with the Engage advertising network, offering business users up-to-the-minute business information and targeted business advertising based on their community profile.
Since the launch of b2bScene.com on February 24, 2000, the average daily traffic on its business portal site has more than doubled, clearly demonstrating a demand for focused business information. b2bScene.com's business portal contains 100% business content, industry news, events and important links to key resources segmented across all major industries.
Engage s advertising network will enable business-to-business advertisers to reach their targeted audience and provide b2bScene.com users with highly relevant advertising information. Engage Business Media is a division of Engage that is dedicated to the needs of b2b online advertisers and Web publishers. Through targeted Web and email advertising opportunities in the most sought after vertical audience groups, Engage Business Media delivers to b2b advertisers a complete solution for reaching their most important customers, while providing Web publishers with multiple opportunities to monetize their advertising inventory.
"After reviewing a number of Web advertising firms, we found that Engage s new b2b ad network was an ideal choice as it supports business-to-business interaction within our online community membership," said Kirk Roberts, President, b2bScene.com. "With more than 100% growth since the launch of b2bScene.com, our b2b portal has created a powerful community of users seeking focused business information."
"As an already popular news and content service among the Global 2000, b2bScene.com's portal is an ideal site for our advertisers to reach the business audience that would directly benefit from the products they offer," said Joanne Currie, General Manager, Engage.
About b2bScene.com
b2bScene.com, a premier Online Solution Provider offering a suite of hosted e-business services which stimulate and promote successful b2b interaction and collaboration between an organization's partners, customers and employees within public and private online business communities.
By providing a collection of integrated community, content, collaboration and commerce services, our customers improve the quality, speed and efficiency of each b2b transaction, process and interaction through deeper and stronger business-to-business relationships.
About Engage Business Media
Engage Business Media is a division of Engage that is dedicated to the needs of B2B online advertisers and Web publishers. Through targeted Web and email advertising opportunities in the most sought after vertical audience groups, Engage Business Media delivers to B2B advertisers a complete solution for reaching their most important customers, while providing Web publishers with multiple opportunities to monetize their advertising inventory. For more information, on Engage Business Media, please visit www.engageb2b.com.
About Engage
Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com.
About Open Text
Open Text has pioneered the development of innovative intranet, extranet and e-business applications. Since creating one of the first search engines to index the World Wide Web, the Company has remained at the forefront of Internet-based technologies. Today, Open Text solutions allow individuals, teams, organizations, and global trading communities to collaborate on projects, share ideas and accelerate innovation to the fastest possible speed. We call it HyperInnovation and it is already a major factor in the success of leading Global 2000 organizations. Open Text has become the largest supplier of collaborative, Web-based e-business applications for the enterprise, with over 3.5 million users in 31 countries, speaking 12 languages throughout the world. For more information, visit www.opentext.com.
Trademark
Copyright © 2000 by Open Text Corporation. Livelink, 'Effective Solutions. Driven By Vision. Powered By Innovation.', HyperInnovation, b2bScene.com, and Open Text are trademarks or registered trademarks of Open Text Corporation. This list is not exhaustive. Other product and company names herein may be trademarks of their respective owners.
Release Disclaimer
Engage Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage s objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage s future results of operations to differ materially from those anticipated, and other risks detailed in Engage s 1999 Annual Report on Form 10-K and from time to time in Engage s other reports filed with the SEC.
This news release may contain forward-looking statements relating to the future performance of b2bScene.com, the deployment of Livelink and myLivelink by customers, and future performance of Open Text Corporation. Forward-looking statements are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company s customers and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the final prospectus for the Company s initial public offering of common stock in January 1996, Form 10-K for the years ended June 30, 1997, June 30, 1998, and June 30, 1999, and Form 10-Q for the quarters ended March 31, 1999, September 30, 1999, and December 31, 1999. Forward-looking statements are based on management s beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management s beliefs or opinions change.
For more information, please contact
Hugh Scholey
Account Executive
High Road Communications
416-368-8348
hscholey@highroad.com
Kathleen Kreis
Engage
919-719-4550
kathleen@engage.com
Margaret E. Dobbin
Director, Industry Analyst Relations
Open Text Corporation
+1-519-888-7111 ext.2410
mdobbin@opentext.com