Salesforce.com Digital Asset Management Bridge
By CyanGate
The Salesforce.com Media Asset Management (MAM) bridge allows the marketing and sales staff to access the approved marketing materials within their sales tool (Salesforce.com).
The Salesforce.com Media Asset Management (MAM) bridge provides the missing component in the marketing asset management systems. Usually MAM systems are used by creative departments of the marketing organizations. Content created by the marketing departments is placed in MAM systems and is approved for general use after going through several workflow steps. Once the content is approved and ready for distribution, MAM systems don't connect very well with the end users of this content. In majority of the organizations, end users are sales people trying to sell the company's products out in the field. The Salesforce MAM bridge allows the sales staff to access the approved marketing materials within their sales tool.
Details
Salesforce.com Media Asset Management Bridge is a plugin for the OpenText Media Manager. Once the plugin is installed in the OTMM installation, content can be accessed remotely from Salesforce.com system. The bridge allows sales staff to search and browse approved marketing material and download them such as the product images, presentations, video content, etc.
