Enterprise 2.0 Whitepapers
| OpenText and Enterprise 2.0: Building the Social WorkplaceOrganizations that provide a variety of simple, interactive, personalized community tools that are accessible over the Web or smart phone can achieve measurable positive results with a Social Workplace. Attraction, retention, and management of talent as part of human capital management; inclusion of transparency in corporate governance and communication of disclosure rules among employees; accurate and timely enablement of front line staff to respond and serve; enablement of the more virtual enterprise; and respect and protection of corporate memory—these are the underlying contributions the Social Workplace makes to the enterprise. |
| OpenText and Enterprise 2.0: Building the Social MarketplaceSocial Marketplaces and the strategies that guide them are developed by organizations to gain trust from customers, prospects, and partners. Customer engagement and proactive peer-to-peer support and recommendations; development and solidification of communication and recommendation channels; ability to spot and react to new opportunities for markets and prospecting; and community engagement with your brand to build loyalty and customer commitment—these are the fundamental values the Social Marketplace delivers to business. |
| Social Media in the EnterpriseTen years ago, the Web was about publishing information to customers. Now, Web 2.0 and Enterprise 2.0 are changing everything. User generated content, communities and social media are now a fundamental part of how we do business. This document will provide an overview of social media, a summary of trends captured in a survey done in February of 2009, ideas and best practices and a step-by-step guide to implementing a successful social media strategy in your organization. |
| Making Social Media a Capability, Not a CampaignEverywhere you turn, someone is talking about social media, but how many are actually acting on what they discuss? According to a recent study only 12% of companies think they are successful in their social media efforts. One possible reason for this low number is that 40% of respondents admitted that they don’t have a social media strategy, but the newness of the tools may also be an issue. To date, most social media success stories started through experimentation. This paper draws on the experience of these earlier adopters to help you create your own strategy. |
| Reach More People for Less CostGet your message out. In every way. To everyone. In today’s information-driven world, Marshall McLuhan's phrase, “the medium is the message,” has never seemed more appropriate. The exact same information can be sent using multiple devices and mechanisms (such as print, email or via Blackberry, iPhone or the more traditional laptop) and yield completely different levels of response based on how the message was received. Most companies fail to acknowledge this fact, even though it presents promising advantages. |
| In Search of the Human ElementIs it possible to produce a set of meaningful search results that will help a user-base, rather than inundate them? This whitepaper examines the ever-evolving world of enterprise search, and introduces a unique approach called Social Search that mines a collective set of user behavior patterns to produce search results directly pertinent to the needs of an individual user. |
| The Forrester Wave™: Collaboration Platforms, Q3 2009In their annual Forrester Wave for Collaboration Platforms, Rob Koplowitz, Matthew Brown, and Sara Burnes wrote in their executive summary, "In Forrester’s 66-criteria evaluation of collaboration platform vendors, we found that Microsoft and IBM Lotus led the pack based on the breadth of functionality in their offerings. Novell edged into the Leaders’ quadrant with its Teaming product. MindTouch, the only open source option in this Forrester Wave, landed as a Strong Performer. OpenText represented a strong option, particularly for current OpenText ECM Suite customers..." |
| AIIM MarketIQ Intelligence Quarterly Q1 2008 - Enterprise 2.0: Agile, Emergent & IntegratedAIIM—The Enterprise Content Management Association, presents their Market IQ research document providing a thorough education on a genre of new technologies and related business models that enable rapid and agile collaboration, information sharing, emergence, and integration capabilities in the extended enterprise known as 2.0.
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| Balancing Candy and Aspirin - The Goal for Enterprise 2.0Business has two main objectives: generate revenues and keep costs and risks low. All organizations must learn to strike the perfect balance between meeting the expectations of Web site visitors and those of internal teams. Customers look for information to make informed choices. Internal teams have lead generation goals and must control public information.
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| The New World of Social Media - Enterprise 2.0 in ActionThe world of work is changing. Disruptive forces are at play in business and are compelling organizations to rethink traditional content communication and the way we define an information worker. We must address these disruptive forces to stay competitive, deliver services, manage risk and costs and protect the corporate memory resident in employees and applications.
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