Alnatura Aiticon Success Story

From communication to community: Alnatura enhances brand value with Web Content Management from OpenText

Pioneering organic food retailer uses OpenText Web Solutions for focused customer communications and retention

"The level of acceptance of the new [interactive] platform among our customers and also our employees is overhelming. We now will work with OpenText and aiticon to develop our web sites and online marketing activities still further. [...]"

— Dominic Menzler, Internet Project Manager

Challenge

• Rapid growth of the company
• High customer expectations
• Too many slow manual processes
• Expansion of the web presence into a platform for dialogue with customers

Solution

• OpenText Web Site Management

Value

• Productivity of the editorial team increased by a factor of 3
• Higher image and brand value
• Greater customer interaction and loyalty
• Extended range of online information and services

About the Organization

Alnatura Produktions- und Handels GMbH, established in 1984, is one of the pioneers in the German organic food industry. Over 900 different organic food products are sold under the Alnatura brand in more than 50 Alnatura outlets as well as 2,800 shops of various Alnatura's retail partner across Germany and beyond. The company has 1,300 employees and generated revenues of 361 million Euros in the 2008/2009 financial year, an increase of 18% over the previous year.

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