evolve24 Success Story

evolve24 User Story

Because of its ability to correlate perception to key performance indicators, evolve24's services are highly sought by Fortune 500 companies.

"We have estimated that a person at peak performance can ‘tone’ 200 articles a day – or 25 an hour. With this technology, we can literally score tens of thousands of pieces of content a day for each of our clients – all of them broken down by brand or topic – using a single person to manually test and verify results."

— Scot Wheeler, VP Business Development for evolve24

Challenge

evolve24 analyzes traditional and social media to determine businesses' overall information landscape and provides quantitative metrics around perception, reputation and risk that let clients understand the key areas of impact in their marketing, communications and management efforts.

Reputations are built over time and are the response to actions taken by a corporation. For example, reputation can be hurt by unaddressed negative responses to products and services, including poor customer support, regulatory or legislative issues, insensitive ad campaigns, or any perceived affront to an audience, while a new product announcement, a viral campaign or launch of user groups may create highly positive coverage in influential publications and blogs which will help build reputation.

Solution

• OpenText Content Analytics Sentiment Analysis

Value

Sentiment analysis allows evolve24 to quickly determine the tone of an article, which offers a key insight into the firm's representation through media.

About the Organization

evolve24 is a business analytics and research firm specializing in the measurement of perception, reputation and risk. The company analyzes traditional and social media to determine its clients’ overall information landscape and provide quantitative metrics that let clients measure and report the value of their marketing and communications efforts. With this information, their clients are able to identify ongoing topics and risks that could become issues without management attention, or could become opportunities if approached correctly.

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